Privacy Policy
Atrium Medical PC
Effective Date: June 25, 2026 | Last Updated: June 25, 2026
This Privacy Policy describes how Atrium Medical PC (“Atrium Medical,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website at atriummednyc.com, contact us, schedule an appointment, or otherwise interact with our practice.
This Privacy Policy applies to information we collect through our website and communications channels. It does not apply to protected health information (PHI) governed by HIPAA, which is addressed in our separate HIPAA Notice of Privacy Practices provided to patients at the time of care.
1. Personal Information We Collect
Information You Provide Directly
Name, date of birth, and contact information (email address, phone number, mailing address)
Appointment requests and scheduling information
Insurance information
Messages, questions, or feedback submitted via our website, email, or text message
Information submitted through our patient portal or online forms
Information Collected Automatically
IP address and browser type when you visit our website
Pages viewed, time spent on pages, and navigation patterns
Device information and operating system
Cookies and similar tracking technologies
Information from Third Parties
Information from scheduling platforms, insurance verification services, or referral sources
Information from our electronic health records system (eClinicalWorks)
2. How We Use Your Personal Information
We use the personal information we collect for the following purposes:
To schedule, confirm, and manage your appointments
To send appointment reminders, follow-up messages, and recall notifications (including via SMS text message)
To request reviews or feedback following your visit
To respond to your inquiries and provide customer support
To operate and improve our website and communications
To comply with applicable laws, regulations, and legal obligations
To protect the rights, safety, and security of our patients, staff, and practice
3. How We Share Your Personal Information
We do not sell your personal information. We may share your personal information only in the following circumstances:
Service Providers: We work with third-party vendors who assist us in operating our website, managing appointments, and sending communications. These vendors are authorized to use your information only as necessary to provide services to us.
Healthcare Operations: We may share information with other healthcare providers, laboratories, or specialists involved in your care, consistent with applicable law and our HIPAA Notice of Privacy Practices.
Legal Compliance: We may disclose information when required by law, court order, or government authority, or to protect the rights and safety of our patients and staff.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
4. SMS Text Messaging
Atrium Medical PC uses text messaging to communicate with patients regarding appointment reminders, scheduling confirmations, follow-up care, annual wellness recalls, review requests, and general practice communications.
SMS opt-in consent and phone numbers collected for the purpose of SMS communications will NOT be shared with third parties or affiliates for marketing or promotional purposes.
SMS consent is not shared with third parties for marketing purposes.
By providing your mobile phone number to our practice and agreeing to receive text messages, you consent to receive automated and manually sent text messages from Atrium Medical PC. Message frequency will vary. Standard message and data rates may apply.
Opting Out
You may opt out of text message communications at any time by replying STOP to any message you receive from us. You may also contact us at (212) 457-1722 or info@atriummednyc.com to be removed from our text messaging list. Reply HELP for assistance.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5. Cookies
Our website uses cookies and similar tracking technologies to improve your browsing experience and understand how visitors use our site. You may configure your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some features of our website may not function properly.
6. Your Choices and Rights
Access and Update: You may contact us to access or update the personal information we hold about you.
Opt-Out of SMS: Reply STOP to any text message or contact us directly.
Opt-Out of Email: Follow the unsubscribe instructions in any email we send you.
Delete Your Information: You may request deletion of your personal information by contacting us. Certain information may be retained as required by law.
7. Data Security
We implement reasonable physical, technical, and administrative safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee the absolute security of your information.
8. Children
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us and we will promptly delete it.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this Privacy Policy periodically.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us:
Atrium Medical PC
Note: This Privacy Policy does not replace or supersede Atrium Medical PC's HIPAA Notice of Privacy Practices, which governs the use and disclosure of protected health information (PHI). A copy of our HIPAA Notice is available upon request.
